The Umdloti Interview No. 7: sex shop owner Michelle Robb
In another of my weekly interviews with interesting folk who live in my beautiful seaside hometown of Umdloti in KwaZulu-Natal, South Africa, I popped in to visit the lovely and effervescent Michelle Robb at her rather tasty little sex shop in Glenashley…
Pic: Hatman
FH: You run an adult shop. How does a woman such as you break into what is seen as a man’s business? And how did you get to do it?
MR: Initially I was going to open a digital printing business as I have worked in the advertising field before. One of my clients was a large adult shop and whenever they needed advertising done I was called into the shop. My first visit will be forever etched in my brain! There was nowhere to look that didn’t have something scary beaming back at me. All the customers in the shop turned to stare and I have never felt so uncomfortable before. But after going in there week after week I eventually got used to it. My friends would ask me to do their naughty shopping for them while I was there and it always amazed me that the assistants didn’t know much about their products. Anyway, when I told my mother about my new printing business venture, she said that it was silly to start a business with so much competition and that I should open up my own upmarket adult shop! She was so right! There are no other shops close to me and I have been in business for two years now.The shops in town offer viewing booths (nasty places!) which is why they are operated by men.
FH: Pleasures is a welcome alternative to the more seamy and grubby “sex outlets” like the ones you’ve just mentioned. What does your shop offer that makes shopping for one’s essential sex toys a more pleasurable affair?
MR: I have a very small shop and its decorated nicely. It is very discreet and welcoming as most people are shy and I am the only person that you will have to deal with. Not much shocks me and I will do my best to answer any questions you might have. I am a woman so I know what we like! And I have a good idea of what men like too!
FH: Would men feel comfortable bringing their girlfriends or wives to your shop? And, vice-versa?
MR: My customer base is 70% men and 30% women. I do have a lot of men that are sent in by their wives/girlfriends to check out the place and then are happy to bring them in.
FH: Which items on your shelves (or under your cashier’s desk!) are the bestsellers?
MR: Ooooh, my bestsellers? Jumping Jack Vibrators. Real Feel Vibrators and Super Powerful Men’s Tablets (these last up to three days and my male friends are constantly asking me for them!)
FH: You’re another lucky fish who lives in our seaside idyll called Umdloti. What is it about ‘Hloti that you most love and how do you use it, apart from the occasional little drinkie-poo at the Bush Tavern?
MR: Yes, lots of drinkie-poos at the Bush. And I always seem to bump into you there, Mr Hatman! When I met my partner Dave, he was living in Umdloti. Slowly it grew on me and the next thing I had sold my flat and moved here. My son, Bradley, followed and we now call ‘Hloti home. We have amazing seaviews from our place and Dave has actually done the most wonderful oil paintings that have real Umdloti beach sand in them! I have only lived here for two years but it would be hard to picture myself living anywhere else. It is a very special little place with a wonderful sense of community and I have made a lot of fantastic friends here. Oh Fred, before you run away, would you like one of my Super Powerful Mens Tablets to try out?
Er ja, that’s very good of you, Michelle. Any chance you could donate me two? Double the pleasureness. Thanks!
* You can run an eye over Michelle’s wares by popping into her website.











