Here at the Bush Palace, our “Control Tower” for the Heart & Sole Tour to raise awareness of landmines, we hold a great fondness for brilliant advertising.
So when an ad campaign comes along which is both ingeniously executed and highlights the man-made and totally unnecessary scourge of despicable landmines, we are doubly chuffed.
Witness this clever little concept dreamt up by the bright young things at a New Zealand advertising agency, Publicis Mojo on behalf of an anti-landmines organisation called CALM…
What do you make of that? Sharpness, hey? I think that it’s good to know that some people in New Zealand are thinking about something other than rugby. And making such a powerful point about landmines. Which affect the lives of somebody somewhere on our planet every 19 minutes of the day and night.
Which is why unicyclist Geoff “Heartman” Brink and I are soon to head off on the 1,700km from Durban to Cape Town to raise further awareness of landmines. Well, Heartman will be pedalling his AmaOneWheel and I’ll be driving behind him, watching his back and blogging all about it. Right here. On this blog.
We’re doing a seriously intensive ride down the KwaZulu-Natal South Coast next week so, if you see us on the road, feel free to give us a nice, quiet and encouraging thumbs-up. Just don’t draw up alongside my unicyclist in your car and hoot… Old Heartie tends to fall off and scrape his knees when people do that! Then I’ve got to stop, get out of the truck and administer a Mickey Mouse plaster to his wounds. And stop the ooze of “ketchup”!