I know that The Heartman, our intrepid Durban to Cape Town unicyclist, is a strong oke. I know that he is mega-determined to do the Heart & Sole Tour. I know that he will. I know that, if he could, he would leave tomorrow.
I also know that he is hard in training. That he has a huge heart. And I know, without a shadow of doubt, that is completely off his rocker.
But what I didn’t know is that he so damn good at marketing!
The Heart & Sole is accumulating a nice collection of sponsors for the big roadtrip by unicycle. We hope to leave Durban sometime late in November. We will set the departure date when we are ready to announce The Heart & Sole’s complete list of sponsors and when the two specialist touring unicycles have arrived in Umdloti.
So we’re not ready to reveal the names of our sponsors quite yet. But I must make an exception in the case of Glaceau Vitmainwater, which will be providing us with many cases of their delicious, nourishing and rehydrating drink for the 1,700km ride.
Why? Because they gave us so much of fun this week. The Heartman (Geoff Brink) was about to unicycle down the hill for his daily surf – that’s how he rolls – when the Glaceau marketing bus arrived to hand over a few cases of their magic liquid for training purposes.
Their marketing team, Christine, Kelly and Ashton, suggested we put on a unicycling display right in front of the Umdloti Centre on the beachfront… and The Heartman jumped at the chance to show off his skills. What a show-off! What a schmarketer! What a nutter! What a total jol!
This is how it looked…
… and then, and I suggest you take a deep breath and sit down somewhere safely for this one, wait for this….
Yowzerness! Cheap schmarketing stunt or what? Actually, no. This is just how he is. Umstoppable. Let’s just hope he’s unstoppable on his AmaOneTyre all the way to Kaapschstad! And I, as his publicity guru (I just point him towards a moment of madness, he does the rest) and back-up man (er, that’s driving the back-up vehicle while blogging, photographing, tweeting, facebooking, e-mailing, phoning ahead, changing the tunes, picking him up and sticking Mickey Mouse plasters on his cuts and scratches), firmly believe that if anybody on this planet can cover the 1,700km on one wheel, it’s my top mate Geoff “Heartman” Brink!
What do you think?